Disney+ Hotstar Hits 5 Million Subscribers in Indonesia

Disney+ Hotstar reached the landmark 5 million subscriber total in Indonesia, which is emerging as one of the largest and most competitive streaming markets in Southeast Asia.

The overall number of paying SVOD subscribers in Southeast Asia reached 39.5 million at the end of March, as the region added a net 2.8 million new subscriptions in the first quarter of 2022

Disney+ was launched in Indonesia in September 2020 with branding borrowed from Disney’s India operations, a partnership with Telkomsel

Netflix leads premium video consumption share in the rest of SEA, with content breadth across premium U.S. series and movies, Korean dramas, Japanese anime and international originals serving SEA audiences

Local series, particularly in Indonesia and Thailand, have proven use-cases in customer acquisition and retention.

Along with local, U.S. and Korean content and live sports are expected to continue to drive premium customer demand.

The expansion of Amazon Prime Video in 2H 2022 is also set to intensify competition, along with Disney+ Hotstar’s launch in the Philippines

Vidio and Disney+ Hotstar were stand-outs in the first quarter, growing their share of premium video consumption to 28% and 15% respectively, up from 19% and 10% in the fourth quarter of 2021, to occupy the top two spots, ahead of WeTV, Netflix and Viu.

Both platforms have benefited from new local original series and marketing, while Disney’s K-dramas and Vidio’s sports offering also had impact during the quarter,”

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